Successful Coeur d’Alene Idaho business negotiations can take a great deal of time, often spanning more than one meeting or even more than a few weeks or months depending on what is being sold and at what value.
Consequently, understand that the true value of the sale is not in the immediate value off what is on the table presently, but in the value the customer represents over a lifetime of loyalty to your CDA Idaho business and brand. Selling a car for $25,000 today is great but taking the time to build a strong relationship with your customers that can result in selling ten $25,000 cars over a lifetime is ten times more valuable. Likewise, do not rush prospects to make a decision if you see that they require time to do so. Not everyone is comfortable or used to making buying decisions on the spot; some need time away to collect their thoughts and rationalize or justify the purchase and you must give these people that space.
In the end if you have done your job properly and stay in contact with “slow deciders,” the majority will eventually go ahead with the deal.
Accountants supply information to people both inside and outside the Coeur d’Alene Idaho business by issuing formal reports that are called financial statements.
The financial statements are usually issue at least once a year. In many cases they are issued quarterly or more often where necessary. A set of rules, called General Accepted Accounting Principles GAAP, govern the preparation of the financial statements. GAAP has been defined as a set of objectives, conventions, and principles to govern the preparation and presentation of financial statements. These rules can be found in volumes of documents issued by the American Institute of Certified Public Accountants AICPA, the Financial Accounting Standards Board FASB, the Internal Revenue Service IRS, and the Securities and Exchange Commission SEC.
The basic financial statements include:
- Balance sheet
- Income statement
- Statement of cash flows
- Statement of retained earnings
The best way to track the effectiveness of your CDA Idaho business marketing activities is to simply ask your customers how they heard about your business. Create a simple form like the one shown on the next page, listing all the marketing methods you are currently using to promote and market your shop such as print ads, radio or television ads, direct marketing, coupons, referral, drive past, and any other types of marketing you use. Print numerous copies of the form and keep them beside telephones and the cash register so they can be completed quickly and conveniently.
You will find that the clear majority of customers you ask will not mind telling you how they heard about your Coeur d’Alene Idaho business, in fact most will likely be impressed that you care enough to ask. Also make sure that all staff get a quick rundown in the theory behind the new practice, that they fully understand the importance of asking customers how they heard about your business, and that the forms are completed accurately.
Tabulate the results monthly and use the results to increase the marketing activities that work and drop marketing activities that are not working and therefore are not cost efficient. This is a really simple marketing trick that can pay off large so be sure to create “How did you hear about us?” forms and put them to work for your shop today. On the next page is a sample form that you can use.
Additionally, ask for specific information such as the name of the person who may have recommended your Coeur d’Alene business (so you can thank him), and the newspaper they saw the ad in if you’re running more than one display advertisement at any one time. Once you and your staff are in the habit of asking, you’d be amazed at how quickly the form can be completed and even more amazed by the results this simple exercise can have on bottom-line profits.
Profit from the Coeur d’Alene Idaho business cards and personal information you collect while networking by developing a contact list so that you can stay in touch with your new prospects by sending them your newsletter, a special offer, or your monthly e-zine if you publish one.
Build your Idaho company contact list using customer and prospect management software, such as Maximizer. One of the most valuable mailing and contact lists that you can use for direct-marketing purposes is the one that you have personally created, a compilation of names of the people you have personally been contact with, a putting a face to the message approach This is called a house list and can be considered one of your most valuable business assets. Additionally, the first time you mail to a new prospect make sure that you include where you met and the fact that it was a pleasure to meet, and you enjoyed the conversation you shared.
Being a portable advertisement for your Coeur d’Alene business simply means that you are walking and talking example of what your business does and sells. So finely tuned and defined is your ability at being a portable advertisement hat in less than 30 seconds you can explain what you do and how people benefit because of it.
And most important, the people you speak to instantly understand your advertisement and associate you with your Idaho business and the goods and services you provide. Additionally, as a portable advertisement for your CDA Idaho business you are always ready and armed with information, promotional items, business cards, samples, and just about anything else that is related to your business and that promotes it in such a way as to invite new business.
How many times have you been engaged in conversation and asked for a business card only to watch the other person flounder helplessly for one and come up red-faced and out of luck? Often, I am sure, but don’t let this happen to you. Instead become a walking, talking, and well-armed advertisement for your business and people will remember you and refer you to others because of the extra effort you put forth to promote your Coeur d’Alene company, products, or services.